Promote Using Lifestyle and Promote With Promotional Cooler Bags

Businesses invest millions of dollars into finding out what makes consumers tick but you don’t have to be the CEO of Coca-Cola to know that there are two distinct categories that can be studied when it comes to the habits and movements of the wider public. There is the consumer as he/she exists in the working environment and the needs and interests associated with that environment. And there is consumer lifestyle.
Some people make a mistake with promotional products. They figure that they are a business so they’ve got to tailor their promotions solely for work. But lifestyle makes up the overwhelming majority of the market share as its related to consumer products and services. It’s time to shift the emphasis – to lifestyle products.
Lifestyle is important to people. That means products associated with lifestyle are very important to businesses that promote. The first reason for this is that the products are regularly used and regular use means regular promotion. The second reason is that items related to lifestyle are often personal items, so the consumer is associating your name and corporate logo with something important to them if you name and logo is on the product.
In the promotional industry, we put your profile on a range of products that reflect popular culture and lifestyle. Promotional Cooler Bags are a big seller now because they capture an element of the Australian lifestyle that is central to most recreative pursuits in this country – enjoying a cool beverage on a hot summer’s day.
This is a lifestyle we promotional providers want your business to be a part of. It identifies you with the Australian culture and it lends your image to a product that is both durable and high quality.
It also lends your business image to a passtime that is relevant. Relevance is the key to lifestyle and relevance is the key to promotion.